Coaches Can Read Too

Establishing the Territory-
When establishing a territory for a discourse community discussion, it's important to give a brief introduction into the background of how the discourse community operates. For Sean Branick, his discourse community is within himself and other football coaches.  He states that the coaches he works with come from everyday guys to "legends".  For me, when I introduce my topic of executive councils within a sorority, there isn't much background I can discuss other than just some basic terms and regulations on how we operate.

Establishing a Niche-
I looked back on what Swales described this section as and it's when an author "makes a claim or says their purpose".  To me this means what they are trying to convey as far as a message goes regarding their discourse community.  In this case, it's Branick and other football coaches.  He states that there is a lot of behind the scenes things that coaches go through in order to make them sucessful and it is often overlooked.  Going into my ethnography, the main topic of discussion is authority. It's totally overlooked how strict a sorority operates and being the voice of authority over women the same age as you is extremely stressful.  It also leads into the stereotypical discussion of how many may think a sorority is only about partying, when I know first hand, a social event cannot happen without careful revision and planning form myself and advisors.

Occupying a Niche-
Here in this section, is where the research question is to be explained and drawn out with a claim.  Branick does this by talking about attributes necessary to be a good football coach.  All this takes place in the last paragraph of the introduction.