Through reading Tony Mirabelli's article surrounding the topic of restaurant management, his main research question is defined through the quote "what is a menu and what does it mean to have a literate understanding of one." Reading a menu in a restaurant is different for the customers than it is actual staff. There is more to it because it's a literate function within that discourse community. It's the major form of textual interaction through restaurant employees and customers they are serving. He wants to understand the source it seems like.
He went about collecting his data through being an actual waiter at the restaurant so he could have first hand experiences with interaction and behaviors between customers and staff. Through the data he collected, he measured customer participation, interaction dates, he had field notes he took between serving and also interviewed individual customers. The data he did collect helps to explain that a menu is more than just a means by which you order food. It's it's own genre. A lot goes into making a menu and if its difficult to read, it ruins the whole aspect of a restaurant and the customer's satisfaction. The conversation a customer has with the staff is the whole point of how a restaurant is suppose to function. It's hugely important and without it, communication fails and lacks.
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